What a new menu should trigger (and usually doesn't)

A new menu is one of the most useful things that can happen to a restaurant's online presence. It's a reason to talk to people. Yet most of the time it gets a single photo on Instagram and that's it.

What it should set in motion

• The website menu page, updated the same day, with prices.
• A short video for Instagram and TikTok that makes the dishes look as good as they taste.
• A couple of image posts across the week, each with one dish and one line.
• A note to your regulars with what's new and when to book.
• A blog post for the people searching "autumn menu near me".

How we do it

You photograph the menu. We read it, check it with you, and everything above flows from that one photo. One tap for you, a fortnight of work done for your business.